Always one step ahead

Sales Strategy

Our Sales Strategy

We establish standards within the automotive and supplier industry.

Utilizing the most efficient development tools, automated production, and

ustainable logistics processes, we provide our trading partners and customers

the crucial competitive advantage.

Our Philosophy

Our aim is to offer the product for every demand – not limited to suspension systems alone. We rely on a competent sales network and a close partnership with our several thousand retail partners in order to meet every individualization requirement and guarantee optimum advice.


We provide an extensive array of seminars, trainings, and driving courses. Our certified retail partners have the expertise to offer tailored advice to discerning vehicle enthusiasts, deliver additional services, and captivate customers.


Unlike many other manufacturers, we have developed a range of tools to offer our retail partners optimal support. From online configurations and automated production lines to fully digitalized logistics processes, we allow retailers to provide their customers with personalized products and solutions.

B2B Area

Our B2B portal serves as the primary interface for accessing all brands within the KW automotive group,

facilitating a range of functions from general inquiries and individual orders to addressing customer complaints.