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Sales Strategy

Our Sales Strategy

We establish standards within the automotive and supplier industry.

Utilizing the most efficient development tools, automated production, and

ustainable logistics processes, we provide our trading partners and customers

the crucial competitive advantage.

Our Philosophy

Our aim is to offer the product for every demand – not limited to suspension systems alone. We rely on a competent sales network and a close partnership with our several thousand retail partners in order to meet every individualization requirement and guarantee optimum advice.

Partnership

We provide an extensive array of seminars, trainings, and driving courses. Our certified retail partners have the expertise to offer tailored advice to discerning vehicle enthusiasts, deliver additional services, and captivate customers.

Tools

Unlike many other manufacturers, we have developed a range of tools to offer our retail partners optimal support. From online configurations and automated production lines to fully digitalized logistics processes, we allow retailers to provide their customers with personalized products and solutions.

B2B Area

Our B2B portal is your direct interface to all KW Group brands –

facilitating a range of functions from general inquiries and individual orders to addressing customer complaints.

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Built-to-order - order-related production in Fichtenberg

We manufacture the right chassis for every requirement. This is why we produce several hundred individual suspensions and accessories for end customers, OEM customers and motorsport customers every day at our headquarters in Fichtenberg.

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ST DZX - Maximum flexibility on site at the dealer

Almost all wheel spacer components of our ST Suspensions brand can be found within a single ST DZX cabinet. This results in over 19,000 possible combinations with which customers can be served flexibly on site at our dealers.

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BBS Unlimited

With our brand new wheel system from our BBS brand, we enable all customers to realize their wheel wishes. Almost all vehicles with 5-hole mounting can be fitted with our BBS Unlimited wheels and can be individually combined.

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